UNDER ARMOUR needed generic (non-product specific) materials created to show off their fabric technology. We figured the best way to do this was completely CGI. Each fabric had an overhead, dynamic, and macro camera view to use in different marketing executions.
 
Client: Under Armour
AD: Kristian Espinosa, Ryan Hall, Chris Massaro
CGI: Mike Campau and Stuart Rowbottom
Post Production: Mike Campau
 
Wireframes and WIP
 

You may also like

CIROC "BUBBLES"
2015
AIRFIELD FASHION
2013
IN THE CORNER
2014
MOTION IN AIR
2012
10 COLLECTION - "Creating Her Own Future"
2014
baì
2015
SONY PSVITA
2011
LINX: CGI STOMACH WORLDS
2015
MUSICIANS
2011
LIVING SCULPTURES #2
2014
Back to Top