Dick's Sporting Goods approached me to help with the all new 2025 Maxfli golf ball rebrand and product launch. The project started with me diving into visual explorations, using 3d and Photoshop for quick render sketches. The team at DSG used these sketches to explore different packaging designs, conveying everything from speed, feel, distance, and technology.
Using the final selected elements, the DSG team crafted amazing new packaging artwork for the entire product line. On top of the incredible design, they used a plethora of printing techniques - varnishes, metallics, embossing, and spot colors. I was then tasked with rendering all the new packaging in 3d, while keeping the premium feel you get when holding the physical boxes.
Of course, I couldn't stop there and did some explorations on my own, along with some fun animations to help promote the launch!
Dick's Sporting Goods creative team: Josh Pekich, Molly Funkhouser, & Cody James
Final Package and Ball renders for catalog, retail, and online
PACKAGE ARTWORK EXPLORATIONS:
Quick 3d sketches (so much good stuff here! 👀)
Final Render Elements for Packaging
Online retail and in-store signage
