When the Miller Brooks agency approached me with a playful concept for Rinnai’s latest campaign, I was all in. The idea? Turn those clunky old water heater tanks into the ultimate unwanted house guest—dated, oversized, and impossible to ignore. Using CGI and retro-inspired visuals, we brought this quirky character to life in a way that’s bold, nostalgic, and just annoying enough to make you want to Yank the Tank!
Art Direction: Brian Gray
CGI and Post Production: Mike Campau
The Basement Dweller
Unwanted Garage Guest
Noises Coming from the Old Creepy Attic
Targeted Digital and Social Ads
Work in Progress - Wireframes
