UNDER ARMOUR needed generic (non-product specific) materials created to show off their fabric technology. We figured the best way to do this was completely CGI. Each fabric had an overhead, dynamic, and macro camera view to use in different marketing executions.
Client: Under Armour
AD: Kristian Espinosa, Ryan Hall, Chris Massaro
CGI: Mike Campau and Stuart Rowbottom
Post Production: Mike Campau
Wireframes and WIP
